Overview
An immersive, multi-player web experience featuring six unique environments to celebrate Xbox's 20th anniversary. Users explore the console's history and generate a personal museum using Microsoft account data.
Concept Design
3D Modeling
Motion Graphics
Montage of Xbox 20th Anniversary Museum by Active Theory
My Role
As a 3D Artist, I worked with Active Theory, a digital creative studio, to create interactive virtual experiences for Microsoft Xbox's 20th Anniversary. We recreated a famous level from the Halo franchise, took Guests inside an Xbox, and told the story of how Xbox became one of the most recognizable gaming consoles.
As a Concept Artist, I planned out virtual guest flow, designed spaces and landmarks to guide user's decision-making within the museum.
As a Concept Artist, I planned out virtual guest flow, designed spaces and landmarks to guide user's decision-making within the museum.
Early guest flow mockup taking inspiration from the "hub and spoke" layout of Disneyland
Design Challenge
As a web-based 3D experience, all 3D models and effects had to be optimized and fast-rendering so that web browsers could process it. The museum is multiplayer and interactive, so our environments needed to be designed like an event space or theme park in order to tell the story to a large amount of users at once.
Xbox exhibit 3D concept art
Exterior aerial 3D concept art
Finding the Style
Our team worked together to explore different design styles that defined Xbox's modern yet retro brand that we used throughout the experience.
Early concept art featuring an exhibit display inside the level
Early aerial view of Blood Gulch level recreation
Halo: Blood Gulch
The Halo franchise is beloved among Xbox enthusiasts, and to properly bring Guests into the experience we recreated one of Halo's most famous levels: Blood Gulch. I 3D modeled and textured the level so that it stayed true to the original, but left ample room for exhibit spaces and exploration.
The level was re-textured to fit the style guidelines of the overall museum
Result
The museum went live and was immediately picked up by social media and the press. Using the shareable web link, livestreamers invited fans into their personal museums to hang out, and thousands of fans logged in to learn about their Xbox story. The website earned a Webby Award in 2022.
